Search Engine Optimization or SEO is one of the most important components in any online marketing strategy. People heavily bank on SEO strategy to increase their presence in digital media. Over the years, SEO has become an indispensable item for any website or e-commerce segment. Digital marketing got a new shape due to the use of search engine optimization.
What is White Label SEO?
White Label SEO is a partnership between two business entities. In an agreement, they vouch to share the responsibilities of sales as well as the marketing of any particular SEO product. This search engine optimization partnership is known as White Label SEO. This is one of the most effective ways to retain clients. Any SEO-providing company gives service to business houses, individual entities, and agencies for the completion of a specific task. A marketing house or business entity looks for some specialist SEO company that can sell search engine optimization services to other clients. The marketing company may not be in the digital domain especially may not working in the SEO arena, hence they used to engage a true SEO-providing organization to complete a portion of the entire project. This is known as White Label SEO.
How does White Label SEO Works?
Take an example. Suppose you have a marketing agency that mainly deals with the PPC (Pay Per Click) part of digital marketing. Now, one of your clients is interested to spread his business in the online world. Now, everybody is aware of the advantages of digital marketing and the importance of tools like SEO in developing a strong online presence. So, your client is also thinking in the same line and wants to grow up accordingly. He is asking for details of SEO services that you can provide to him regarding the same.
Now, as you are not into SEO-related activities and mainly concentrating on the PPC part, hence, you might be in a dilemma whether to reject the client or to accept the order. In most cases, you would prefer to retain your client and will agree to provide the SEO service. In this scenario, White Label SEO comes into play where you contact a good SEO provider to complete the requirements of your client. The White Label SEO service provider in turn will give their best to impress you so that next time also you can follow the same process. These sorts of partnerships help a lot in producing exceptional works as both the companies are dedicated to giving the best services. The SEO provider tries to give their best so that you can retain your client for a longer duration. As a part of an agreement, normally a White Label SEO providing company or individual submits the report to the parent company without their branding.
Why You Need White Label SEO?
You might think that is White Label SEO is really necessary? The answer is Yes as it gives benefit to both the parent company as well as to the SEO provider. Sometimes, the White Label SEO services are called SEO Reseller Services also. White Label SEO helps SEO professionals to execute the tasks without thinking about how to find new clients. They can expect a regular flow of work from their partners. Companies are there who are reselling SEO services will provide the work to the SEO experts. It is advantageous for both parties as SEO providers will have tasks throughout and the reseller company can concentrate on its core business.
Benefits of White Label SEO
White Label SEO is a very good option to increase the online presence using other’s expertise. Let’s check what are the advantages it provides to us:
SEO providers normally give extra attention to the clients found in any partnership or reseller agreement. For that client, they have invested any money in marketing activities. They can give full focus to the output and quality will not be compromised.
As the work has been divided into two verticals, so both companies used to work at their own pace. While the reseller will try to close all the issues arising out of the client, the SEO provider can have more time to devise the right plan for the client. Overall, the entire operation becomes faster unless any extreme things happen.
In the White Label SEO Partnership, both parties are benefitted as they are getting new clients in either way. If you count the total number of clients that both are handling, then the number can be a good one considering you are providing good service overall. Clients also find it easier as they always like a single point of contact with whom they can discuss the entire thing, not too different companies separately. Reseller agencies also choose the best SEO providers to keep their goodwill intact. In this fast-moving highly competitive market, if such partnerships are developed, then it is the best solution for all.
How to do White Label SEO?
The success of White Label SEO depends on some important factors that rule the digital marketing domain. Those are:
- Website Content with Keywords
- Link Building Strategy
- On-Page SEO Process
- Local SEO Implementation
- On-Page Keyword Optimization
All of these are equally important. While content plays the most vital role in any website, link building also has its significance to increase the traffic on your site. To talk about on-page and off-page SEO, this fine-tunes the entire effort so that more visitors can come to see your product or service offered.
You can’t ignore SEO in the modern digital world. If you need to have a strong online presence for any type of product, SEO is the ultimate option as it will drag users into your website. And, if you talk about White Label SEO that solely depends on the partnership between two companies – one is Reseller and the other is SEO provider, then it has huge importance in shaping up the digital wellbeing of any client. This concept helps a lot in satisfying more and more customers and can be taken to the next levels very easily.